Email marketing is one of the primary drivers of traffic to this blog and the main way we communicate with our customers.

An email list is simply a list of emails that businesses have gathered from visitors/customers that would like to receive information, updates, discounts, and other details about your business in a digital format that is sent to their email inbox.

You are 6X more likely to get higher click-through rates through emails instead of tweets.     

Email is also 40X more effective at acquiring new customers than Facebook or Twitter.